Dec 21, 2016

Facebook Launches Live Audio

Facebook has been adding new features to its Messenger app. They recently added Group video call on Messenger, which allows up to 6 persons to simultaneously make video calls right inside a group on Messenger. Now, the giant social network has innovated Facebook Live Audio, which allows users to live-stream but with no video. Something like Facebook Radio. Though, the announcement has been made on Tuesday.

Similar to Facebook Live videos, users can go live from the Facebook app by pressing a button. Once a recording starts, Facebook creates a post using a Page cover image. The post is then pushed to newsfeeds and people can listen to the audio content as they browse through Facebook. For Android users, audio will also play if a user leaves the Facebook app to use another app or locks their phone.

The social network has invested heavily in live video, even creating a dedicated tab for videos at the bottom of the Facebook app -- some of the most prime real estate in the mobile world. The company last week also introduced 360-live videos -- more immersive scenes where viewers can look up, down and around in a video.

But audio-only is a new route. The company points out that one of the advantages is for people in areas with low bandwidth, where videos don't load as smoothly.

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